TranStudios has transitioned from their initial style and desired a new logo and to reflect this transition and new style.

Previously they were much more casual in style, significantly more candid. Over the past 3 years they have grown to have a more refined style and have changed their packages to reflect this growth. They now wanted this rebrand to be classy, refined but not so refined that it would seem too unapproachable to customers that have known TranStudios for their more approachable execution to their work, after all, the final outcome has changed, however the teams’ more relaxed approach to shooting has remained and has been a standout point from their clients’ reviews.

The new logo was also required to be a word mark with a vintage feel. As TranStudios also requires a simple but recognisable watermark, following the vintage feel I design an emblem/badge for the company to use when they wanted to mark their work without using the entire logo.