BRIEF

Design a new logo for a modern photography and cinematography studio with a contemporary but approachable and friendly feel. Tofu Turtles goes against the grain with its unique flair. Ideally the logo should not be heavily illustrative as it must be readable as a watermark above photos and videos.

OUTCOME

The final approved design was a custom lettered logo where some letter deviated from the baseline to imply a sense of creativity and uniqueness. The addition of a sans serif type underneath grounds the logo and keeps it from being too ‘disorderly’. A bright turquoise was chosen as the colour pops and is overall unisex and can be creative or more corporate depending on application.