BRIEF

Leona Edmiston is an Australian fashion design brand that send out a minimum of 4 EDMs per week. These EDMs need to be constantly fresh, on brand and luxurious while communicating the relevant promotions for the week.

OUTCOME

Combining various brand elements and pulling from elements of the prints the company has become recognised for, all EDMs were designed to be in line with the brand and its target audience of 30-55 year old working women. Designed to be feminine, luxurious and yet still recognisable as a Leona Edmiston asset.