BRAND IDENTITY

USELESS PRODUCTIONS

With a passion for both video creation and helping grow the Australian creative scene what else would you name your production business?

LOGO REQUIREMENTS

This was a pretty free-range brief with the only request be that the logo have a fun, Aussie-urban-ish personality. Their brand is growing and changing but they wanted their relaxed vibes, good humour to be at the forefront with a little refinement.

The final design is warm, inviting and modernising a more retro style ‘U’ pays subtle homage to the times where skilled sign painters’ works were everywhere.

The logo has a long and short form to future-proof any upcoming brand asset needs and of course there’s the sleepy asset there that can be carried across assets that need a more illustrative or possible abstract touch.

The website concept expands on the logo theme and colours, fusing with contemporary web design animations, anchoring the design as ‘casual, lively yet refined’.

Below are some snippets of the design thinking and process while working through icon and type iterations.