GRAPHIC DESIGN: LAYOUT

PROTECTA REBRAND – CATALOGUE

A rebrand was in the works behind-the-scenes, with the overall brand identity in the careful hands of a third party firm, and the catalogue entrusted to myself and a new in-house designer.

The final result grew from much collaboration between the design knowledge of both designers, as well as the company heads.

Older typography and symbols were brought in line with the new branding, layouts were refined to allow as much negative space as possible (for a company that sold such a wide range of products), and imagery was updated and re-edited as per the new visual identity.