PROTECTA REBRAND – CATALOGUE

type: layout / desktop design, typesetting

role: supporting designer

software: indesign, LIGHTROOM

A rebrand was in the works behind-the-scenes, with the overall brand identity in the careful hands of a third party firm, and the +100 page catalogue entrusted to another designer and myself, with the latter spearheading the primary creative direction with active collaboration through ideation and problem-solving layout, content-suitability, spacing issues, etc for each section (as content varied from section to section).

The final result grew from active collaboration and teamwork between the design knowledge of both designers, as well as the company heads, as this was a dedicated, family-run business despite the rapid company growth.

Among the many changes: old typography and symbols were brought in line with the new branding, layouts were redrawn/refined to allow as much negative space as possible (for a company that sold such a wide range of products), and imagery was updated and re-edited as per the new brand identity.