GRAPHIC DESIGN | DIGITAL ILLUSTRATION

Every year the brand holds 2 highly anticipated types of events; one warehouse sale that gives the opportunity to snag exclusive samples, and the season launches being the brands most highly anticipated events of the year, creating visuals that both encompasses the customers’ excitement while still reflecting the kitsch luxury at the core of the brand identity are paramount.

By taking the existing highly recognized Leona Girl illustration and adding variations in texture and fun embellishments I was able to appeal to maintain the brand’s integrity while still injecting a sense of novelty and fun for new and existing customers.