LOGO REQUIREMENTS

They wanted a blue, abstract logo that represented their years of expertise and consideration for their wide demographic net.

THE RESULT

The faithful dot, a geometric element that can represent unity, lists, and in this case, cumulatively form the trusty writing tool. In this project, the abstract element can be framed in a range of ways to create graphic elements, patterns, and more for the range of needs a business like this will have.

THE PROCESS

I started with exploring the obvious; light sources, writing sources and then ways to merge the two with the brand name in a way that would allow flexible usage of its visual elements by the client.

In the end, keeping in mind the demographic, future-proofing the legibility of the brand in corporate spaces, I refined these explorations down to the final deliverables above.